By: Brendan Fitzpatrick
How to boost my SEO rankings – Relevance and Dynamic Content for My Homepage
Just to be clear, the content in this article is a subset of what you should follow in order to help your Search Engine Optimization rankings (SEO). We will publish other topics and perhaps at some point provide more of a ‘Table of Contents’ overview but for those who are specifically interested in SEO Relevance this article is for you.
Search Engines have evolved over the years and are constantly updating their algorithms to keep up with the times. There are currently about 200 variables that factor into how a Search Engine ranks a website but we’re going to focus on Relevance which is one of the most important variables in the equation.
Relevance is an indicator of how two things are alike or not alike. Search Engines succeed if they deliver search results that keep visitors coming back for more searches. To bring more visitors back, Search Engines give higher rankings to those sites with:
Up to date content
Search Engines are smart enough to know when your content has been updated so whether it’s publishing blogs, updating stale content, posting images or adding new content you need to continually keep your content fresh. After all, how relevant can you be if your content is a few years old? We know that staying relevant isn’t easy which is the basis of why we wrote this article. We will jump into some solutions further down.
Content related to the Search Parameters
Yes, Search Engines (SE) are also smart enough to know which sites contents are a best match for a given Search Phrase. Nowadays, SE’s are using more and more Artificial Intelligence (AI) to match Search Phrases to sites with relevant content. Ever type a typo into the search box of a Search Engine and they somehow know what you’re searching for as results appear even before you finish typing? The suggested solutions below will help you move up in Search Engine rankings.
That’s right, SE’s know how popular your site is by counting the number of backlinks to your site. They also know how many Followers and Likes you have on other Social Media platforms such as Facebook, Instagram, Twitter etc. so as important it is to keep your content up to date on your website, in many cases is just as important if not more important to have a Social Media accounts with regular content (ie. posts) as well.
Let’s cut to the chase, here are 3 ways to keep your website up to date:
1. Update it as you do today – in most cases this is very time consuming, tedious and not preferred which is probably why you’re reading this article. We listed this as an option so people appreciate option 3 below.
2. Pay someone to update it – in many cases this isn’t even possible or it can be very expensive which often times isn’t the preferred choice. Most hosting companies do offer Blogging capabilities which is one of the best ways to ensure fresh content for your site. If you don’t have a blog you should look into it and at least consider it. A blog can be used for any topic and is a great way to expose your site further to the world.
3. For this option we’re going to focus on your Homepage because the statistics say that this is the most indexed page on a site by far, but you don’t have to limit this option to your homepage – you can certainly apply the same concept to any of your pages. The option we’re talking about is an RSS feed. An RSS feed is an easy way to display Titles with links to content – whether its new articles that you post on your blog and you want to put those articles names in a streaming format on your homepage – OR – perhaps you want to put Related Content with links to other sites on your homepage it can all pretty much be automated.
We first recommend that you look into what RSS is and figure out if it applies to your own website. If it does then there are plenty of free RSS scripts out there that can easily be integrated with most sites. If an RSS feed doesn’t apply to your site for some reason then you should consider pulling in an external RSS feed an putting it on your homepage.
Let’s look at an example of how an RSS feed can increase visits and revisits to your site. If for example you had a website about Birthday Gifts, perhaps you didn’t even have much content (text) because you were really only selling products and not information or ideas. What if you placed an RSS feed for ‘Famous Peoples Birthdays today’ on your homepage. This way when a visitor is on your homepage they may glance over the Famous Peoples Birthdays today list and either share it with a friend or perhaps it simply makes them smile. Small experiences like this are sure to increase revisits to your site, in many cases people will link their blog to your site (ie. backlink) simple because you’re offering a cool feature or something that your competitors aren’t offering. Over time those revisits and backlinks will cross the threshold of the SEO algorithms and pay off 10 fold.
There is no formula that will guarantee anyone the first spot on any Search Engines Results Page (SERP) but good practice and implementing tips as mentioned above is sure to improve your rankings. We strongly suggest that if you don’t already have a Google/Webmaster account and if you don’t know the details of your current rankings that you open an Google/Webmaster account so that you can measure the impact of keeping your site up to date.